It’s time to raise your voice

One podcast platform, thousands of voices

At Automechanika Frankfurt 2022, OTB Drivers has launched the first, 100% dedicated automotive aftermarket podcasting platform.

Created in collaboration with Unit Plus, an Italian automotive aftermarket communication company, the platform has the ambition of bringing new digital solutions to media partners, manufacturers and automotive aftermarket associations to spread their voice to the global automotive community.

Talktomotive, www.talktomotive.com, aims at providing news, insights and (after)market information to anyone around the globe.

“Podcasting is a trend we can’t miss” said Luna Paciucci, CEO and Founder of OTB Drivers “in the US there are already many automotive aftermarket podcasters and we want to bring this trend in Europe. We also want to create an easy access to any kind of information coming from the industry, which is why we want to keep the platform free for the audience”Podcasting is an innovative, popular tool, for anyone around the world. Easy and fun to use, with a tangible return of investment.

Nowadays, we are talking about big numbers: 20,3% of all internet users are listening to podcasts and we have real data to consider this communication channel as one of the most effective when we talk about buyers from sponsored content.

The platform brings the voice of the automotive aftermarket actors together, everyone can easily create a channel, fully customized and accessible by anyone around the world.

“The advantage is that, unlike other podcasting platforms, Talktomotive targets the automotive audience and is providing as well additional services to help podcasters with their content, from the creation of the storyline to the promotion of the channel, up to a dedicated marketing and communication plan to position the brand and the channel thanks to the support of a professional and expert team”, Luna said.
This first platform version is ready and will be followed by an updated version planned for January 2023, in which new technologies will be implemented to provide additional services and business opportunities to both the podcasters and the audience.

Talktomotive is on-boarding podcasters; anyone curious to know more about the platform or would like to get started with podcasting is warmly invited to contact the “Talk Team”: info@talktomotive.com