Be part of the show!
At OTB Drivers, we love “live” shows. From internal events organisation to trade shows, we are always ready to support our customers with the most creative solutions delivered with passion and energy.
Finally, in 2022, we are able to work on “live” events around the world and we had the chance to support our customers in the organisation of various events around the globe.
One of this, includes the work done for Hotbray LTD at Automechanika Frankfurt 2022.
The challenge
Automechanika Frankfurt 2022 is one of the major show in the automotive aftermarket, gathering companies from all around the world.
Being visibile at the show without spending all your marketing budget in one shot might be extremely complicated. But with some communication, creative ideas and planning, we can support your company to stand out from the crowd and easily re-direct customers and potential new business directly at your booth.
What did we do
Listen – create – plan – execute. Four simple actions executed in about 8 months.
- First, we listened to the customer to understand the needs and the target to be reached through the show
- Then, we created a strategy: where we should locate the booth, how big, what kind of design, etc..
- Planning is extremely important to deliver the project perfectly in time and being able to handle last minute requests.
- Finally, executing! With a weekly communication to potential customers, to the creation of the booth, up to the organisation of the catering, tickets, invitations, hotel booking and some “out of the box” ideas for funny activities for the customers at the booth.
We were able to support Hotbray in all their marketing and communication activities around the show, before and after with a follow up on social media and customers acquired during the week.
